Commercial for Liquid Plumr "Cracks" featured in Adweek.
Liquid-Plumr cracks wise in this new commercial from FCB Chicago.
So, butt crack = empowerment. We’re down with that.
By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence,” Tiffany Leung, the client’s associate brand director, tells Adweek.